MI4806 Creativity and Innovation Syllabus:

MI4806 Creativity and Innovation Syllabus – Anna University PG Syllabus Regulation 2021

COURSE OBJECTIVES :

 To understand the nuances involved in Creativity & Innovation.
 To get hands on experience in applying creativity in problem solving.

UNIT I INTRODUCTION

Need for Creative and innovative thinking for quality – Essential theory about directed creativity, components of Creativity, Methodologies and approaches, individual and group creativity, organizational role in creativity, types of innovation, barriers to innovation, innovation process, establishing criterion for assessment of creativity & innovation.

UNIT II MECHANISM OF THINKING AND VISUALIZATION

Definitions and theory of mechanisms of mind heuristics and models : attitudes, Approaches and Actions that support creative thinking – Advanced study of visual elements and principles- line, plane, shape, form, pattern, texture gradation, color symmetry. Spatial relationships and compositions in 2 and 3 dimensional space – procedure for genuine graphical computer animation – Animation aerodynamics – virtual environments in scientific Visualization – Unifying principle of data management for scientific visualization – Visualization benchmarking

UNIT III CREATIVITY

Methods and tools for Directed Creativity – Basic Principles – Tools that prepare the mind for creative thought – stimulation – Development and Actions: – Processes in creativity ICEDIP – Inspiration, Clarification, Distillation, Perspiration, Evaluation and Incubation – Creativity and Motivation The Bridge between man creativity and the rewards of innovativeness- Appling directed creativity

UNIT IV CREATIVITY IN PROBLEM SOLVING

Generating and acquiring new ideas, product design, service design – case studies and hands-on exercises, stimulation tools and approaches, six thinking hats, lateral thinking – Individual activity, group activity, contextual influences.

UNIT V INNOVATION

Achieving Creativity – Introduction to TRIZ methodology of Inventive Problem Solving – the essential factors – Innovator‟s solution – creating and sustaining successful growth – Disruptive Innovation model – Segmentive Models – New market disruption – Commoditation and DEcommoditation – Managing the Strategy Development Process – The Role of Senior Executive in Leading New Growth – Passing the Baton

TOTAL: 45 PERIODS

COURSE OUTCOME :

 Student will be equipped to apply his/her creative and innovative skills in solving complex problems confronting corporate realm.
Note: Students will undergo the entire programme similar to a Seminar. It is activity based course. Students will undergo the programme with both theoretical and practical content. Each student will be required to come out with innovative products or services. This will be evaluated by the faculty member(s) handling the course and the consolidated marks can be taken as the final mark. No end semester examination is required for this course

REFERENCES :

1. Rousing Creativity: Think New Now Floyd Hurr, ISBN 1560525479, Crisp Publications Inc. 1999.
2. Geoffrey Petty,” howto be better at Creativity”, The Industrial Society 1999
3. Clayton M. Christensen Michael E. Raynor,” The Innovator‟s Solution”, Harvard Business School Press Boston, USA, 2003
4. Semyon D. Savransky,” Engineering of Creativity – TRIZ”, CRC Press New York USA,” 2000