MI4803 Entrepreneurship Development Syllabus:
MI4803 Entrepreneurship Development Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES :
To equip and develop the learners entrepreneurial skills and qualities essential to undertake business.
To impart the learners entrepreneurial competencies needed for managing business efficiently and effectively.
UNIT I ENTREPRENEURAL COMPETENCE
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality – Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.
UNIT II ENTREPRENEURAL ENVIRONMENT
Business Environment – Role of Family and Society – Entrepreneurship Development Training and Other Support Organisational Services – Central and State Government Industrial Policies and Regulations
UNIT III BUSINESS PLAN PREPARATION
Sources of Product for Business – Prefeasibility Study – Criteria for Selection of Product – Ownership – Capital Budgeting- Project Profile Preparation – Matching Entrepreneur with the Project- Feasibility Report Preparation and Evaluation Criteria.
UNIT IV LAUNCHING OF SMALL BUSINESS
Finance and Human Resource Mobilisation – Operations Planning – Market and Channel Selection – Growth Strategies – Product Launching – Incubation, Venture capital, Start-ups.
UNIT V MANAGEMENT OF SMALL BUSINESS
Monitoring and Evaluation of Business – Business Sickness – Prevention and Rehabilitation of Business Units – Effective Management of small Business – Case Studies.
TOTAL : 45 PERIODS
COURSE OUTCOME :
The learners will gain entrepreneurial skills and knowledge needed to run business efficiently and effectively .
REFERENCES :
1. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, NewDelhi, 2016.
2. R.D.Hisrich, Entrepreneurship, Tata McGrawHill, NewDelhi, 2001.
3. Rajeev Roy ,Entrepreneurship, Oxford University Press, 2nd Edition, 2011.
4. DonaldFKuratko,T.VRao.Entrepreneurship: A South Asian perspective.Cengage Learning, 2012.
5. Dr. Vasant Desai, “Small Scale Industries and Entrepreneurship”, HPH,2006.
6. Arya Kumar. Entrepreneurship, Pearson,2012.
7. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata McGraw-Hill, 1996.