MI4071 Destination Planning and Management Syllabus:
MI4071 Destination Planning and Management Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVE:
To prepare the learners with knowledge and skills essential to understanding and manage the needs of destination
UNIT I INTRODUCTION
Tourists destination-concepts/ notions; Destination- Elements of Tourists Destination – Characteristics of successful destination- Uniqueness of destination management-Sustainable Tourism Development :Meaning , Principles and Practices
UNIT II TOURISM DESTINATION PLANNING
Tourists destination development; planning and development of tourism; Traditional and contemporary approaches to destination planning- History & Influence on planning- Factors affecting the planning process- Stages in destination planning Benefits of strategic plans- Outcome of destination planning – Strategic Plans Environment Analysis, Resource Analysis, Regional Environment analysis. Market analysis, competitor’s analysis
UNIT III DESTINATION PRODUCT DEVELOPMENT & PROMOTION
Destination Marketing Mix – Destination Competitiveness – Distribution Channels- Marketing Communication and Strategies. Segmenting, Targeting, and Positioning. Destination branding, Destination Image Resort development-Types , Planning and Development
UNIT IV TOURISM DESTINATION MANAGEMENT
Stakeholders in destination management- Destination governance- Destination management organization (DMO)Partnership and Team-building –Leadership and Coordination- Community Relations& Roles Tourists Destination – Destination Information and Communication Technologies – Future of Destination Management
UNIT V EMERGING TRENDS IN DESTINATION MANAGEMENT
Environmental Management Systems -Integrated Coastal Zone Management- Eco-friendly Practices – Water Conservation- Energy Efficiency – Waste Management – Commoditisation Community Participation– Responsible tourism – Space Tourism – Recent Trends – Best Practices.
TOTAL : 45 PERIODS
COURSE OUTCOME:
The learners shall be competent for analyzing how the destinations are segmented to handle and design a product of their own.
REFERENCES:
1. C.Gunn (2002), Tourism Planning: Basic, Concepts and Cases, Cognizant Publication.
2. Krishan K. Kamra, Managing Tourist Destination: Development, Planning, Marketing & Policies, Kanishka Publishers, 2005.
3. Alastair Morrison, Marketing & Managing Tourism Destination, Routledge Publications, 2013.
4. Nigel Morgan, Annette Pritchard & Roger Pride (2011), Destination branding: Creating the Unique Proposition, Butterworth and Heinemann , 3rd edition.
5. Middleton, V.T.C and Hawkins, R. (1998), Sustainable Tourism: A Marketing Perspective, Butterworth – Heinemann, Oxford.
6. Shalini Singh, DallenJ. Timothy& Ross Kingston Dowling (2003), Tourism in Destination Communities, CABI Publishing.
7. The Environment (Protection) Act, 1986, amended 1991, http://envfor.nic/legis/legis.htm
8. A practical guide to Tourism Destination Management, World Tourism Organization Publication.