BA4022 Quality Management Syllabus: BA4022 Quality Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To learn the various principles and practices…

BA4021 Supply Chain Management Syllabus: BA4021 Supply Chain Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To help understand the importance…

BA4020 International Human Resource Management Syllabus: BA4020 International Human Resource Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  The course aims…

BA4019 Reward and Compensation Management Syllabus: BA4019 Reward and Compensation Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  To impart skills…

BA4018 Negotiation and Conflict Management Syllabus: BA4018 Negotiation and Conflict Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  To develop an…

BA4017 Organizational Design, Change and Development Syllabus: BA4017 Organizational Design, Change and Development Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  To…

BA4016 Industrial Relations and Labour Legislations Syllabus: BA4016 Industrial Relations and Labour Legislations Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  To…

BA4015 Strategic Human Resource Management Syllabus: BA4015 Strategic Human Resource Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To help students…

BA4014 Digital Marketing Syllabus: BA4014 Digital Marketing Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  The primary objective of this module is…

BA4013 Product and Brand Management Syllabus: BA4013 Product and Brand Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  To help the…

BA4012 Sales and Distribution Management Syllabus: BA4012 Sales and Distribution Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To gain insights…

BA4011 Services Marketing Syllabus: BA4011 Services Marketing Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To appreciate the challenges involved in managing…

BA4010 Integrated Marketing Communication Syllabus: BA4010 Integrated Marketing Communication Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  This course introduces students to…

BA4009 Consumer Behavior Syllabus: BA4009 Consumer Behavior Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To study and understand the consumer' behavior…

BA4008 Retail Marketing Syllabus: BA4008 Retail Marketing Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To understand the concepts of effective retailing…

BA4007 Behavioral Finance Syllabus: BA4007 Behavioral Finance Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE :  To identify and understand systematic behavioral…