BN4212 Social Media Content Creation (Laboratory) Syllabus:
BN4212 Social Media Content Creation (Laboratory) Syllabus – Anna University PG Syllabus Regulation 2021
COURSE DESCRIPTION:
This course provides a comprehensive overview of social media content creation, including strategies for developing engaging content, understanding different platforms, and utilizing tools and techniques for maximum impact. Students will learn how to create, manage, and analyze content across various social media channels.
OBJECTIVE:
➢ To Develop skills to create engaging and relevant content for various social media platforms.
➢ To Learn to use tools and analytics to measure the success of social media campaigns.
➢ To Build a social media strategy tailored to specific goals and audiences.
UNIT – I INTRODUCTION TO SOCIAL MEDIA
Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) Importance of social media in modern marketing – Understanding audience demographics and behaviors
UNIT – II CONTENT STRATEGY, PLANNING, TYPES AND FORMATS
Defining content goals and objectives – Creating a content calendar – Identifying target audience and personas- Developing a brand voice and style guide. Content Types and Formats – Understanding different content types (text, images, videos, stories, live streams, etc.) Best practices for each content type – Using multimedia to enhance engagement Writing for Social Media – Crafting compelling headlines and captions – Writing for different platforms – SEO and keyword strategies for social media.
UNIT – III VISUAL CONTENT CREATION USING CANVA
Basics of graphic design – Tools for creating visual content (Canva, Adobe Spark, etc.) – Canva Introduction, Canva Pro & Free , Beginner Canva Hacks , Master Your Canva Workflow.
UNIT – IV CANVA FOR SOCIAL MEDIA
Inspirational Quote Graphics , Interactive Instagram Stories, Post Your Instagram Stories , Master Transparent Backgrounds , Create Instagram Highlights, Add Highlights to Your Profile , Captivating Carousels , GIFs & Memes ,Turn Yourself Into a GIF, Easy Instagram Reels , Plan Your Grid in Canva , GIFs & Memes , Easy Instagram Reels , Facebook Banners , LinkedIn Cover Story & Banner , YouTube Channel Banner , Clickable YouTube Thumbnails , Animated YouTube End Screens , YouTube Intro Video Social Media Video Ads Advanced Reel Tricks.
UNIT – V CANVA FOR BUSINESS
Design Amazing eBooks ,Clickable & Fillable PDFs , Compress Images & PDFs, Impressive Business Cards , Animate Your Email Signature Powerful Presentations, Design a Simple Website , Make Stunning Mockups ,Add Flair to Your Desktop , Tips for creating eye-catching visuals
Practical Exercises:
Video Content Creation: Basics of video production, Tools for creating and editing videos Best practices for live streaming , Content Creation and User-Generated Content , Strategies for curtaining content , Encouraging and leveraging user-generated content Legal and ethical considerations.
Social media Analytics and Metrics: Understanding social media metrics (engagement, reach, impressions, etc.) , Tools for tracking and analyzing performance , Using data to refine content strategy, Collaborating with influencers , Handling negative feedback and crises ,Building and nurturing an online community ,Best practices for customer service on social media
TOTAL: 60 PERIODS
COURSE OUTCOMES:
➢ By the end of this course, students will understand the principles of effective social media content creation.