BM4004 Hospital Planning, Organization and Management Syllabus:
BM4004 Hospital Planning, Organization and Management Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
With an objective of imbibing a professional approach amongst students towards hospital management.
The subject encompasses management principles, staffing and marketing processes, discussing their significance and role in the effective and efficient management of health care organizations.
UNIT I FORMS OF ORGANISATION
Sole proprietorship, Partnership, Company-public and private sector enterprises, Principles of management, Evolution of management.
UNIT II PRINCIPLE OF HOSPITAL MANAGEMENT
Importance of management and Hospital, Management control systems. Forecasting techniques decision-making process
UNIT III STAFFING
Staffing pattern in hospitals, Selection, Recruiting process, Training of staff, Organizational structures, Career development
UNIT IV MARKETING AND MANAGEMENT
Basic concepts marketing, Principles of social marketing, Social marketing in the health sector, Consumer behavior and research health, Advertising in Health Sector, Relevance of e-marketing of Health care services
UNIT V COMPUTER IN HOSPITAL
System Development life cycle, Reasons to use computers in hospital, main categories of information systems in hospitals
COURSE OUTCOMES:
CO1: Understand the Roles and types of establishment
CO2: Discuss the functions of hospital management.
CO3: Understand the concepts of HR Management practices.
CO4: Discuss the methods and tools of marketing
CO5: Understand the impacts of Information technology in hospital management.
TOTAL:45 PERIODS
REFERENCES
1. Goyal R.C., Human Resource Management in Hospital, Prentice Hall of India Pvt. Ltd., New Delhi, 2000.
2. Nauhria R.N. and Rajnish Prakash, Management & systems, New Delhi Wheeler publishing, 1995.
3. Koontz, Essentials of Management, McGraw Hill, 1995.
4. G. D. Kunders Hospitals: Facilities Planning and Management, Tata McGrawHill Education, New Delhi, 2004
5. Syed Amin Tabish, Hospitals & Nursing Homes: Planning, Organisations & Management, Jaypee Brothers Medical Publishers (P) Limited, 2003