BA4082 Travel Media and Public Relations Syllabus:
BA4082 Travel Media and Public Relations Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
To facilitate in the understanding of travel media and its role in tourism promotion through public relations.
To impart and equip the students with practical know-how on travel writing and dynamics of making of travelogues.
UNIT I HISTORICAL UNDERSTANDING OF MASS MEDIUMS
History of print media – Global and Indian context, Advent of printing; British and American streams of journalism; Overview of world mass media – Sky Invasion, Newspapers and Globalization, Role of Travel Media
UNIT II COMMUNICATION MESSAGE AND ITS CONSTRUCTION
Idea of a successful message; Ethics, Standards and Practices; Relevance of effective messages, interpretation of cues; How and what you communicate; Self-awareness in travel communication –Power of message/words; Organization – converting information into convenient understandable messages, Interpretation – how easily the thoughts of the source is organized for the receiver to interpret it correctly
UNIT III TRAVEL WRITING
News Worthiness of developed Ideas; Writing Travel Pieces; Writing and Submitting Stories for Travel Mediums; Articles and Short Pieces, Travel Magazines, Travel Newsletters, Travel and Guide Books; Travel Reviews; the Internet; Coffee Table Books and Anthologies; Preparing Scriptsfor Travel Programs; Conducting Interviews; Visual
support
UNIT IV GENERAL INTRODUCTION TO PUBLIC RELATIONS
Public Relations Fundamentals – Definitions, Practices, Strengths -Duties and responsibilities of a Public relations manager, Code of ethics, Emergence of Public Relations –from ancient times to Modern- the changing role of PR. Grunig and Hunt’s four models. Public Relations in India – a historical perspective- pre and post independence era-liberalised economy and corporate -PR in India growth and challenges.
UNIT V ROLE OF PUBLIC RELATIONS
Standard PR Tools and Most Common Travel/Tourism PR Tools, PR at Hotels and Lodging Establishments, Restaurant Public Relations, Transportation Public Relations, Destination and Tourist Attraction PR, What Travel and Tourism Employers Should Understand About PR
TOTAL: 45 PERIODS
COURSE OUTCOME:
The students will understand about Travel Media and Public Relations field.
REFERENCES :
1. Seema Hasan, Mass Communication Principles and Concepts, 2nd Edition, CBS Publishers & Distributors Pvt Ltd, 2016
2. Dennis E. Deuschl, Travel and Tourism Public Relations – An Introductory Guide for Hospitality Managers, Routledge, 2011
3. Keval J. Kumar, Mass Communication in India, 4th Edition, JAICO Publishing House, 2010
4. AnnamulaiMurguan, Tourism and Public Relations, Kalpaz Publications, 2013