BA4079 Culture and Heritage Syllabus:
BA4079 Culture and Heritage Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
To provide the background of Indian culture and heritage
To give students a solid foundation for understanding and managing cultural diversity in the workplace.
UNIT I INTRODUCTION TO INDIAN CULTURE AND HERITAGE
Salient features of Indian culture – socio, ethnic historical and religious perspectives of Indian culture; Cultural transition, Indian cultural heritage.
UNIT II CULTURAL DIMENSIONS AND REFLECTIONS
Key elements of Indian cultural dimensions –Tangible and intangible culture- Dimensions of national cultures -Distinctiveness of Indian culture in personal life, social life and work life – languages and literature- Cultural traits under major religious background – Reflection inarts, paintings, dance, music – Ceremonies celebrations – Place of worships – Belief, attitude and perception – Museum – Special interest – Tourism
UNIT III CULTURAL MIX
Cultural dissimilarities across world – across nation; Major issues – challenges to hospitality industry; Influence of global culture – Relationship between national culture and organization structure; International dimensions of organizational culture; Impact on personal and work life – Impact on tourist.
UNIT IV CROSS CULTURAL MANAGEMENT
Frameworks of cross cultural management- Cultural shock and acculturation- Cross- cultural training- Managing multicultural teams- Cultural negotiations- Global leadership and motivational issues-Cultural differences in ethics and decision making
UNIT V GLOBAL APPROACH
UNESCO – criteria, fairs and festivals, funding, committee and convention, reporting and monitoring, approved heritage sites-challenges, Impact of IT, Trends.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
The learners should be able to describe Indian culture and heritage.
The learners are competent to explain how different national cultures can influence
The individuals and groups in socialand business settings.
REFERENCES:
1. F.r. Allchin, Conservation of Indian Heritage, Cosmo publications, New Delhi
2. David C. Thomas, Cross-cultural management- Essential concepts, Sage Publications, 2008
3. S.M.Dewan, Corporate governance in public sector enterprises, Pearson Longman, 2006.
4. G. Hofstede, Culture and organizations: intercultural cooperation and its importance for survival, Harper Collins, London, 2010.
5. Rajiv Desai , Indian business culture – An Insider’s guide , Butterworth and Heinemann,19
6. Ananda Das gupta , Human values in Management , Ashgate publishing limited, 2004.