BA4076 Travel Management Syllabus:
BA4076 Travel Management Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVE:
To enable the students to enhance the skills and knowledge on travel industry and its types.
UNIT I INTRODUCTION
Travel Industry – modes of Travel – Air, Rail, Road, Sea, Authorities; Classification of travels- Inbound& Outbound Tours- Classification
UNIT II TRAVEL AGENCY
Introduction to Travel Trade: Historical Background of Travel Trade, Significance of Travel Agency Business, Meaning of Travel Agency- Types of Travel Agent- Full Service Agency, Commercial Agency, Implant Agency, Group / Incentive Agency, Types of Tour Operator Inbound, Outbound , Domestic, Ground and Specialized.
UNIT III COMPONENTS OF TRAVEL MANAGEMENT
Market Survey and Research , A Guide to Marketing of Leisure Activities, Marketing Techniques of a Travel management – Marketing of Conferences, Congress, Conventions, Incentive Travel, Workshops, Seminars, MICE, Fare constructions and Scheduling – railway and airlines, consumer mix, Rules and regulations for registration – International Travel Formalities- Foreign Exchange Regulations, passport, visas, Clearances and other Procedures.
UNIT IV CARGO MANAGEMENT
Air & Sea ,Pre-requisites, Different types of Cargo, Documentations, Cargo Rates, Loading, Manifestation, Transhipment, Handling at Destination, Regulations.
UNIT V MODERNIZATION AND TRENDS IN TRAVEL INDUSTRY
Impact of Liberalization, Strategic trends in Travel Industry- Disinvestments, Takeovers, Consolidations, and Acquisitions in Travel Industry.
TOTAL : 45 PERIODS
COURSE OUTCOME:
The learners will have a complete idea about the different concepts, trends and strategies used in this industry.
REFERENCES:
1. Chand, M. (2009), Travel Agency Management: An Introductory Text. Anmol Publications Pvt. Ltd., New Delhi.
2. Swain, S.K. & Mishra, J.M.(2012). Tourism: Principles & Practices. Oxford University Press, New Delhi.
3. Holloway, J.C. (2012), The Business of Tourism, Prentice Hall, London,
4. Roday. S, Biwal. A & Joshi. V. (2009), Tourism Operations and Management, Oxford University Press, New Delhi.
5. Goeldner, R & Ritchie. B (2010), Tourism, Principles, Practices and Philosophies, John Wiley & Sons, London.
6. Negi. J (2009), Travel Agency Operations: Concepts and Principles, Kanishka, New Delhi.
7. Walker, J.R. & Walker, J.J.(2011). Tourism Concepts and Practices, Pearson, New Delhi.