BA4032 Entrepreneurship Development Syllabus:
BA4032 Entrepreneurship Development Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
To equip and develop the learners entrepreneurial skills and qualities essential to undertake business.
To impart the learners entrepreneurial competencies needed for managing business efficiently and effectively.
UNIT I ENTREPRENEURAL COMPETENCE
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality – Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.
UNIT II ENTREPRENEURAL ENVIRONMENT
Business Environment – Role of Family and Society – Entrepreneurship Development Training and Other Support Organisational Services – Central and State Government Industrial Policies and Regulations.
UNIT III BUSINESS PLAN PREPARATION
Sources of Product for Business – Prefeasibility Study – Criteria for Selection of Product – Ownership – Capital Budgeting- Project Profile Preparation – Matching Entrepreneur with the Project – Feasibility Report Preparation and Evaluation Criteria.
UNIT IV LAUNCHING OF SMALL BUSINESS
Finance and Human Resource Mobilisation – Operations Planning – Market and Channel Selection – Growth Strategies – Product Launching – Incubation, Venture capital, Start-ups.
UNIT V MANAGEMENT OF SMALL BUSINESS
Monitoring and Evaluation of Business – Business Sickness – Prevention and Rehabilitation of Business Units – Effective Management of small Business – Case Studies.
TOTAL : 45 PERIODS
COURSE OUTCOMES:
After the completion of the course, the students will be able to:
1. The learners will gain entrepreneurial competence to run the business efficiently.
2. The learners are able to undertake businesses in the entrepreneurial environment
3. The learners are capable of preparing business plans and undertake feasible projects.
4. The learners are efficient in launching and develop their business ventures successfully
5. The learners shall monitor the business effectively towards growth and development.
REFERENCES:
1. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2016.
2. R.D.Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2018.
3. Rajeev Roy ,Entrepreneurship, Oxford University Press, 2nd Edition, 2011.
4. Donald F Kuratko,T.V Rao. Entrepreneurship: A South Asian perspective. Cengage Learning, 2012.
5. Dr. Vasant Desai, “Small Scale Industries and Entrepreneurship”, HPH,2006.
6. Arya Kumar. Entrepreneurship, Pearson,2012.
7. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata McGraw-Hill, 8th edition ,2017.