BA4030 E – Business Management Syllabus:
BA4030 E – Business Management Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVE:
To understand the practices and technology to start an online business.
UNIT I INTRODUCTION TO e-BUSINESS
e-business, e-business vs e-commerce, Economic forces – advantages – myths – e-business models, design, develop and manage e-business, Web 2.0 and Social Networking, Mobile Commerce, S-commerce
UNIT II TECHNOLOGY INFRASTRUCTURE
Internet and World Wide Web, internet protocols – FTP, intranet and extranet, information publishing technology- basics of web server hardware and software.
UNIT III BUSINESS APPLICATIONS
Consumer oriented e-business – e-tailing and models – Marketing on web – advertising, e-mail marketing, affiliated programs – e-CRM; online services, Business oriented e-business, e-governance, EDI on the internet, Delivery management system, Web Auctions, Virtual communities and Web portals – social media marketing
UNIT IV e-BUSINESS PAYMENTS AND SECURITY
E-payments – Characteristics of payment of systems, protocols, e-cash, e-cheque and Micro payment systems- internet security – cryptography – security protocols – network security.
UNIT V LEGAL AND PRIVACY ISSUES
Legal, Ethics and privacy issues – Protection needs and methodology – consumer protection, cyber laws, contracts and warranties, Taxation and encryption policies.
TOTAL: 45 PERIODS
COURSE OUTCOMES:
1. Ability to build and manage an e-business.
2. Knowledge about Technology Infrastructure
3. Understanding of customer oriented business applications
4. Knowledge of e business payment protocols and security
5. Understanding of ethical, legal , privacy issues and encryption policies
REFERENCES:
1. Harvey M.Deitel, Paul J.Deitel, Kate Steinbuhler, e-business and e-commerce for managers, Pearson, 2011.
2. Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban, Electronic Commerce – A managerial perspective, Pearson Education Asia, 2010.
3. Parag Kulkarni, Sunita Jahirabadkao, Pradeep Chande, e business, Oxford University Press, 2012.
4. Hentry Chan &el , E-Commerce – fundamentals and Applications, Wiley India Pvt Ltd, 2007.
5. Gary P. Schneider, Electronic commerce, Thomson course technology, Fourth annual edition, 2007
6. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd Edition. Tata McGrawHill Publications, 2009
7. KamleshK.Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata McGraw Hill Publications, 7th reprint, 2009.
8. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
9. MichealPapaloelon and Peter Robert, e-business, Wiley India, 2006.