BA4011 Services Marketing Syllabus: BA4011 Services Marketing Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To appreciate the challenges involved in managing…

BA4010 Integrated Marketing Communication Syllabus: BA4010 Integrated Marketing Communication Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  This course introduces students to…

BA4009 Consumer Behavior Syllabus: BA4009 Consumer Behavior Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To study and understand the consumer' behavior…

BA4008 Retail Marketing Syllabus: BA4008 Retail Marketing Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To understand the concepts of effective retailing…

BA4007 Behavioral Finance Syllabus: BA4007 Behavioral Finance Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE :  To identify and understand systematic behavioral…

BA4006 International Finance Syllabus: BA4006 International Finance Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To understand the International Financial Environment, Management…

BA4005 Financial Modelling Syllabus: BA4005 Financial Modelling Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  Making students to build financial models by…

BA4003 Banking and Financial Services Syllabus: BA4003 Banking and Financial Services Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES: To enable students …

BA4003 Banking and Financial Services Syllabus: BA4003 Banking and Financial Services Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES :  Grasp how…

BA4002 Financial Markets Syllabus: BA4002 Financial Markets Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To understand the types and functions of…

BA4001 Security Analysis and Portfolio Management Syllabus: BA4001 Security Analysis and Portfolio Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES: Enables student…

BA4033 Event Management Syllabus: BA4033 Event Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  This course is designed to provide an…

BA4032 Entrepreneurship Development Syllabus: BA4032 Entrepreneurship Development Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES: To equip and develop the learners entrepreneurial skills…

BA4311 Creativity and Innovation Laboratory Syllabus: BA4311 Creativity and Innovation Laboratory Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVES:  To understand the…

BA4302 International Business Syllabus: BA4302 International Business Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To understand the multinational dimensions in management…

BA4301 Strategic Management Syllabus: BA4301 Strategic Management Syllabus – Anna University PG Syllabus Regulation 2021 COURSE OBJECTIVE:  To learn the major initiatives taken by…