AR3020 Design Communication Syllabus:
AR3020 Design Communication Syllabus – Anna University Regulation 2021
OBJECTIVES:
To introduce design communication as an important part of an architect’s work.
To give knowledge about different modes and media for design communication/ presentation.
To give exposure to the current trends in architectural design communication.
To provide opportunities for experimentation through study and implementation.
UNIT I INTRODUCTION TO DESIGN COMMUNICATION
Introduction to design communication as an integral part of the architectural design process. Outline of attributes of architecture that can be communicated and the modes of communication- text, visuals, drawings etc., Brief overview of how design has been communicated across history through popular diagrams and drawings of notable architecture/ architects’ works. Design Communication by contemporary architects/ visualisers – Diagrams by BIG, Models by Richard Meier, Visualisations by Squint/Opera, Presentations by Heatherwick Studio, Social Media by Malone Maxwell Borson Architects. Analysis of award-winning competition drawings and media.
Understanding of popular modes of design communication through exercises based on case studies of architects’ work through first hand study, websites, other collected data,etc
UNIT II COMMUNICATING STUDY, SITE ANALYSIS AND CONCEPT
Exercises in design communication involving presenting of study, requirements, site analysis and concept. Exercises can be based on a studio project completed in the previous semester by students themselves or other students’ work. Discussion and dialogue on the various attributes to be communicated and finalising best way to communicate. Use of various modes and mediaSoftware/plug-ins like Modelur, climate consultant etc., Storyboarding and hand drawn art, Combination of hand -drawn and digital techniques of design context and site models. Montage techniques. Concept visualisation sketches, Sketch animation, 2D and 3D Zoning, Form evolution using Rhino, Sketch-up. Block models – Manual, Laser cutting and 3D Printing.
UNIT III COMMUNICATING DESIGN INTENT IN THE DESIGN PRODUCT
Exercises in design communication involving bringing out the design intent inherent in the design product. Exercises can be based on a studio project completed in the previous semester by students themselves or other students’ work. Discussion and dialogue on the various attributes to be communicated and finalising best way to communicate. Sheet sizing, scale and composition. Manual sketching and rendering. 2D & 3D Digital Drawings Revit, Sectional Perspective, Exploded Axonometry, Hybrid Visualisation, Interactive 3D rendering, Immersive 3D, Presentations in Videos, GIFS, Visualisation overlays on Videos. Projection mapping and interactive 3D printed models, VR Animation, Augmented Reality and Immersive Experiences – exploring design studio projects using any of the tools like Unity 3D, Maya, 3DS Max. Autodesk Live, Fuzor, Shapespark, Unreal Engine, Autodesk Stingray, Steam Unigine, Arki.
UNIT IV DESIGN NARRATIVE AND WRITING
Exercises in design communication involving descriptive writing about a studio project. Exercises can be based on a studio project completed in the previous semester by students themselves or other students’ work. Discussion and dialogue on the various attributes to be communicated and finalising best way to communicate. Communicating Design with the help of relevant vocabulary – Design Narratives, Project Description, salient points, key design ideas. Narrative to mix visual and verbal in a composite manner. Putting together everything in different modes- social media, paper, digital, etc.,
OUTCOMES:
Awareness of the importance of design communication as a necessary part of architect’s work.
Knowledge about current trends in design presentation and communication.
Ability to employ latest technology in expressing design intent and programs.
Exposure to allied fields that are associated with architectural design communication.
TEXTBOOKS:
1. Visual Communication for Architects and Designers – Constructing the Persuasive Presentation by Margaret Fletcher, First Edition, 2020 by Routledge
2. Graphic Design for Architects: A Manual for Visual Communication, Karen Lewis, Routledge, 2015
3. Hybrid Drawing Techniques by Contemporary Architects and Designers by M. Saleh Uddin, Wiley & Sons, Incorporated, John, 1999