ET4016 Entrepreneurship and Embedded Product Development Syllabus:

ET4016 Entrepreneurship and Embedded Product Development Syllabus – Anna University PG Syllabus Regulation 2021

COURSE OBJECTIVES

1. To develop an understanding on business promotion process.
2. To expose students on the skills required for success in business.
3. To impart embedded system technology based entrepreneurship. Architecture
4. Creative thinking in developing automation into consumer products of market value
5. Developing an embedded product with hardware-software components.

UNIT I INTRODUCTION TO ENTREPRENEURSHIP

Entrepreneurial culture and structure -theories of entrepreneurship – entrepreneurial motivation – establishing entrepreneurial systems – financial information and intelligence, rewards and motivation – concept bank -Role of industrial Fairs- challenges in entrepreneurship.

UNIT II RESPONSIBILITIES IN ENTREPRENEURSHIP

Steps for starting a small industry -selection of type of organization -Incentives and subsidies – Central Govt. schemes and State Govt. Schemes -incentives to SSI -registration, Registration and Licensing requirements for sales tax, CST, Excise Duty -Power -Exploring export possibilities- incentives for exports -import of capital goods and raw materials- Entrepreneurship development programmes in India- Role and Improvement in Indian Economy.

UNIT III CONCEPTS OF PRODUCT DEVELOPMENT

Generic product Development Phases- Product Development Process Flows- Basics of Concept Generation-Five Step Method- Creative thinking methods and problem solving- design concepts– Product Architecture- component standardization –Bill of materials-Product development management- Portfolio Architecture- Benchmarking

UNIT IV APPROACHES FOR NEW PRODUCT DEVELOPMENT

Idea Generation- Industrial Design -Brainstorming Methods – SWOT Analysis-Concept Development & Testing- Risk Management Process- Critical Path Analysis & PERT- Reverse Engineering Methodology- need for Involving CAE, CAD, CAM tools -Prototype basics – Rapid Prototyping – Prototyping Techniques – Planning for prototypes- Economic & Cost Analysis

UNIT V SCOPE IN EMBEDDED SYSTEM FIELD

Entrepreneurship opportunities in Embedded system technologies – Embedded system Product development -Entrepreneurial skills for embedded system hardware and software architecture, software and hardware co-design and challenges; problems of entrepreneurship in Embedded system field- case studies: Mobile phone development- automation components-Washing machine- Food Processing system and devices- High Performance embedded computers- Industrial Controllers

TOTAL : 45 PERIODS

COURSE OUTCOMES :

At the end of this course, the students will have the ability to
CO1: Analyze the internal/external factors affecting a business/organization to evaluate business opportunities.
CO2: Demonstrate extemporaneous speaking skills developed through in-class discussion of text materials, case study analyses, and current entrepreneurship-related issues.
CO3: Apply and Relate Key concepts underpinning entrepreneurship and its application in the recognition and exploitation of product/ service/ process opportunities.
CO4: Interpret various aspects of design such as industrial design, design of Consumer specific product , its Reverse Engineering manufacture ,economic analysis through
CO5: Improved Employability and entrepreneurship capacity due to knowledge up gradation on recent trends in embedded systems design.

REFERENCES

1 Kuratko, Enmterpreneurship : A Contemporary Approach, Thomson Learning, 2001.
2 Thomas Zimmerer et.al., Essentials of Entrepreneurship and small business Management 3rd Ed. Pearson Education, 2002.
3 Greene, Entrepreneurship: Ideas in Action, Thomson Learning, Mumbai, 2000
4 Jeffry Timmons, New Ventrure creation, McGraw Hill, 1999.
5 Gupta and Smivasan, Entrepreneurial Development, New Delhi, Sultan Chand, 1992
6 James K.peckol ,” Embedded Systems: A contemporary Design Tool”, Wiley,2014.
7 Anita Goyal, Karl T Ulrich, Steven D Eppinger, “Product Design and Development“, 4th Edition,2009, Tata McGraw-Hill Education, ISBN-10-007-14679-9
8 George E.Dieter, Linda C.Schmidt, “Engineering Design”, McGraw-Hill International Edition,4th Edition, 2009, ISBN 978-007-127189-9