MI4205 Business Communication Syllabus:
MI4205 Business Communication Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
To familiarize tertiary level grammatical usage in language
To apply LSRW skills in a professional context
To acquaint students with evolving trends in professional communication.
UNIT I FUNDAMENTALS OF BUSINESS COMMUNICATION
Formal and Informal Communication Listening to Conversations, Interviews, Introducing a Product or Service. Small Talk. SWOT Analysis – Telling a story effectively, Reading Reports, Comprehending passages in Business and Economy-related Newspapers – Basics of Business Correspondence – Formal Letters, Letters calling Quotations, Follow Up and Complaints Letters.
UNIT II PRESENTATION AND GROUP DISCUSSION SKILLS
LISTENING –SPEAKING: Seminars, Conferences, Preparing Powerpoints – READING – Profiles of Companies, Interpreting Data, Case Studies WRITING –Reports – Survey, Feasibility
UNIT III DOCUMENTING SKILLS
Press Meets SPEAKING: Group Discussion, Dynamics of a Group Culture, – READING –Critical Thinking, Problem Definition and Solving WRITING – Company Profiles, Minutes of Meetings, Case Studies Job Application, Email, Cover letter Formats
UNIT IV NON-VERBAL COMMUNICATION
Grooming, Body Language, Tone and Pitch, Intercultural and Cross-Cultural Communication SPEAKING: Presentations – READING – Meeting and their procedures WRITING – Project Proposals, Mini Projects, Seeking Funding, Drafting Tenders, Circulars
UNIT V TELEPHONE AND EMAIL ETIQUETTE
Listening to and executing formal telephone conversations, conversational tactics, seeking information LISTENING – Sales Meeting, Panel Discussion, Accents SPEAKING: Negotiation Skills, Life Skills, Elevator Pitch, Leadership Behavior – READING –WRITING – Requisition Letters – for Reference and Recommendation, Statements of Purposes, Persuasive language Emails, Portfolios.
TOTAL: 45 PERIODS
COURSE OUTCOME:
This is an intermediate level course facilitating the application of the language skills acquired during the first semester. The learner focuses on using the LSRW skills in a business context for effective participation and communication.
TEXT BOOK:
1. Business Advantage, Almut Koester, Angela Pitt, Michael Hanford and Martin Lisboa, Student’s Book, Intermediate, Cambridge University Press, 2012.
REFERENCES:
1. Business Communication. Harvard Business Essentials Series, HBS
2. Excellence in Business communications, John V. Thill and Courtland L. Bovee, Pearson, 2015.
3. Business Communication, Menakshi Raman, Prakash Singh, Oxford University Press
WEBSITES:
www.businesscommunicationskills.com
www.mindtools.com
www.businesstrainingworks.com; www.businesscommunication.org