BA4086 Medical Tourism Syllabus:
BA4086 Medical Tourism Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVE:
To give an overview of global health care practices and strategies for marketing and communications in India with focus on international tourists.
UNIT I INTRODUCTION TO HEALTH CARE IN INDIA
Historical Review – Health care services: Level & Types -– Disease burden – Public Services in India – Private health care sector growth: a retrospective & road ahead– Pharmaceutical, Biotechnology – Health Insurance- Financing and delivery of health services: Issues & Challenges.
UNIT II MEDICAL TOURISM
Concept, typology Genesis and growth of Medical Tourism – benefits of medical tourism, Factors responsible for growth of health and medical tourism. Medical Tourism Business Global medical tourism scenario, Stakeholders, countries promoting medical tourism – Health and Medical Tourism markets at global level.
UNIT III MEDICAL TOURISM PRODUCT AND PACKAGE
Factors and Steps for designing product and tour package, development, issues and considerations, Approvals and formalities, Pre-tour arrangements, tour operations and posttour management, Health Insurance, Claiming Health Insurance
UNIT IV LEGAL ASPECTS OF MEDICAL TOURISM
Certification and Accreditation in health and medical tourism, Ethical, legal, economic and environmental issues in health and medical tourism. An Introduction to National Accreditation Board for Hospitals & Healthcare (NABH) and Joint Commission International (JCI).
UNIT V MEDICAL TOURISM IN INDIA
Centres/Destinations, Current and futuristic trends, Potentials, Issues and Challenges, Trouncing the challenges, Government Support.
TOTAL : 45 PERIODS
COURSE OUTCOME:
The students will have an overview of contemporary tourism practices and global perspectives.
REFERENCES:
1. MilicaZ. Bookman Karla R. Bookman, Medical Tourism in developing countries, palgrave Macmillan tm 2007.
2. Raj Pruthi, Medical Tourism in India , Arise publishers & Distributors, 2006
3. RNCOS, Opportunities in Medical Tourism in India(2007), RNCOS E-Services Pvt. Ltd., 2006.
4. Michael D. Horomitz Jeffrey A. Rosensweig, Medical Tourism – Health Care in The global economy (Trends), American College of Physician Executive, 2007.
5. Sonali Kulkarni, Medical Tourism in India, Book Enclave, 2008
6. Glenn Cohen, Patients with Passports: Medical Tourism, Law, and Ethics, Oxford University Press, 2015