BA4084 Tour Operations Syllabus:
BA4084 Tour Operations Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVE:
To make the students knowledgeable in tour operations and its related documentation. The student will study the tour preparation, marketing tour products and the role of guides and escorts in tour operations.
UNIT I TOUR INDUSTRY
Tour operations business – definition, evolution; Types of tours – inbound, outbound, escorted, guided, types of package tours and operators; factors affecting tour design and selection; Tourism intermediaries – mass-market package holidays, specialist tour operators, domestic & international, collaborative tourism.
UNIT II ITINERARY PREPARATION
Itinerary Preparation -meaning, types, Resources and steps of preparation, Do’s and don’ts of itinerary preparation; Tour Formulation and Designing Process – Starting of tour operations business, departments of tour operations, tour departure procedure, activities.
UNIT III TOUR OPERATIONS BUSINESS
Tour operations process, research, planning, costing, costing elements; Tour operations business – role, relevance, tour operational techniques – Booking a tour, reservations, hotel booking procedures, boarding bus/coach, emergency procedures, finance details, travel insurance, Foreign Exchange, Cargo, documentation, food and beverages, transportation delays; Recognition – IATA Accreditation – Recognition from Government; Travel trade organizations – Objectives, activities and functions.
UNIT IV MARKETING AND PROMOTION OF TOUR
Marketing and promotion of tour – marketing strategies of tour operation business, tour brochure, how to prepare a tour brochure, items to be included in tour brochure, tools used to market tour packages, Indian and world tourism day; Promotion of Tour Operation – Mix and Media, Types of media, Selection criteria; Tour Pricing – Calculation of Tour Price – Pricing Strategies.
UNIT V GUIDING AND ESCORTING
Guiding and escorting – meaning, concepts, golden rules of guiding, difference between guide and escort, skills, responsibilities of guides, interpreting sites, escorts, personal hygiene, grooming, pre, post, and during tour responsibilities, checklist, safety and security, insurance, first aid, emergency handling, leading a group, code of conduct.
TOTAL:45 PERIODS
COURSE OUTCOME:
The students will have good learning on tour operations. They can prepare and market tour itinerary. They will know the importance of tour operators, guides and escorts.
REFERENCES:
1. K. Bhatia, Business of Travel Agency & Tour Operations Management, Sterling Publishers, 2012.
2. JagmohanNegi, Travel Agency and Tour Operation Concepts and Principles, Kanishka Publishers & Distributors, 2006.
3. Lalita Sharma, Travel Agency & Tour Operation Concepts and Principles, Centrum Press, 2010.
4. Dennis L. Foster, The Business of Travel: Agency Operations and Administration, Glencoe Division, Macmillan/McGraw-Hill, 1991.
5. SunetraRoday, Archana Biwaland Vandana Joshi, Tourism: Operations and Management, Oxford University Press, 2009.