BA4075 Tourism Principles and Practices Syllabus:
BA4075 Tourism Principles and Practices Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
To comprehend the conceptual dimensions of tourism industry
To understand the dynamics of tourism businesses and its impacts
UNIT I INTRODUCTION
Tourist/ Visitor/ Traveler/ Excursionist, Early and Medieval Period of Travel: Renaissance and Its Effects on Tourism – Birth of Mass Tourism, Old and New Age Tourism, Concept of Tourism: Nature – Scope – Characteristics – Components – Significance of Tourism – Tourism System: Interdisciplinary Approaches – Motivations and Deterrents to Travel –Emerging Areas and Practices.
UNIT II FORMS OF TOURISM
Inbound, Outbound, National, International- Alternative Tourism – Inclusive Tourism, Current Trends in Domestic and Global Tourism: Tourism Statistics- Need for Measurement of Tourism – Tourism Demand and Supply.
UNIT III TOURISM INDUSTRY
Structure, Functions and Constituents – Direct, Indirect and Support Services – Basic Components of Tourism: Transport – Accommodation- Facilities & Amenities, Horizontal and Vertical Integration in Tourism Business, Infrastructure & Superstructure.
UNIT IV TOURISM THEORY
Leiper’s Geo-Spatial Model – Mill-Morrison’s Tourism Policy Model – Mathieson & Wall’s Travel Buying Behaviour Model – Butler’s Tourism Area Life Cycle (TALC) Model – Doxey’sIrridex Model – Crompton’s Push and Pull Theory- Stanley Plog’s Psychographic Model- Gunn’s Tourism Planning Model
UNIT V TOURISM ORGANIZATIONS
UNWTO, IATA, ICAO, WTTC, IHA, TAAI, FHRAI, ITDC, ICPB, IATO, IRCTC, State Tourism Development Corporations, Airport Authority of India, Archaeological Survey of India, Ministries of Tourism and Culture, Director General of Civil Aviation, Government of India.
TOTAL: 45 PERIODS
COURSE OUTCOME:
Students will learn the practices and ways to promote the tourism industry.
REFERENCES:
1. Rajat Gupta, Nishant Singh, IshitaKirar and Mahesh Kumar Bairwa, Hospitality and Tourism Management, Vikas Publishing House Pvt. Ltd., 2015
2. Charles R. Goeldner and J. R. Brent Ritchie, Tourism: Principles, Practices, Philosophies, 12th Edition, Wiley, 2016
3. Sampad Kumar Swain and Jitendra Mohan Mishra, Tourism: Principles and Practices (Oxford Higher Education), Nov 2011
4. Chris Cooper, John Fletcher, Alan Fyall, David Gilbert and Stephen Wanhill , Tourism: Principles and Practice, 5th Edition, Pearson Education Limited, 2013
5. RenuMalra, Tourism Principles Practices Concepts And Philosophies, Anmol Publications Pvt. Ltd., 2013