BA4073 Infrastructure and Real Estate Entrepreneurship Syllabus:
BA4073 Infrastructure and Real Estate Entrepreneurship Syllabus – Anna University PG Syllabus Regulation 2021
COURSE OBJECTIVES:
To develop and strengthen entrepreneurial quality and motivation in students.
To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively.
UNIT I ENTREPRENEURIAL COMPETENCE
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality – Characteristics of Successful, Entrepreneur – Knowledge and Skills of Entrepreneur.
UNIT II ENTREPRENEURIAL ENVIRONMENT
Business Environment – Role of Family and Society – Entrepreneurship Development Training and Other Support Organizational Services – Central and State Government Industrial Policies and Regulations – International Business.
UNIT III BUSINESS PLAN PREPARATION
Sources of Product for Business – Prefeasibility Study – Criteria for Selection of Product – Ownership – Capital – Budgeting Project Profile Preparation – Matching Entrepreneur with the Project – Feasibility Report Preparation and Evaluation Criteria.
UNIT IV LAUNCHING OF SMALL BUSINESS
Finance and Human Resource Mobilization Operations Planning – Market and Channel Selection – Growth Strategies – Product Launching -Incubation, Venture capital, IT startups.
UNIT V MANAGEMENT OF SMALL BUSINESS
Monitoring and Evaluation of Business – Preventing Sickness and Rehabilitation of Business Units Effective Management of small Business.
TOTAL :45 PERIODS
COURSE OUTCOME:
Students will gain knowledge and skills needed to start and run an enterprise.
REFERENCES
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.
3. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis, Biztrantra ,2nd Edition ,2005
4. Prasanna Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata McGraw-Hill, 1996.
5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -1997.
6. Arya Kumar. Entrepreneurship. Pearson. 2012
7. Donald F Kuratko, T.V Rao. Entrepreneurship: A South Asian perspective. Cengage Learning. 2012